"Haddonfield Running Company opened in March 1997 when I was in college at Lehigh, so I had no idea it even existed. Then, in 2005 while working at NB as a footwear engineer and living in Boston (never again), I was approached about buying the store and rolled the dice to get back to SJ.

For the first year, I lived in the back of the store on a futon and then with TJ for another year until we opened the Mullica Hill location. I moved into the house on the property and the cottage at the back became the store (the house is now the store).

From there, things took off full speed! We opened Moorestown, moved the Haddonfield store to a bigger location on the sunny side of the street and eventually added Medford. We eventually switched the name to RunningCo. since that is our website. Today we are a 4-store family known as the RunningCo. of South Jersey."

Dave Welsh